Mikayla Nogueira Just Launched a Skincare Brand—And Honestly, It Makes Total Sense

She’s been preaching about skin prep for years, and now she’s putting her money where her mouth is. Let’s talk about it (plus, a giveaway!).

Hey there, lovely readers!

So, there's some buzz in the beauty world that I just had to share with you all. Mikayla Nogueira, the TikTok sensation known for her bold makeup tutorials and that unmistakable Boston accent, is stepping into the skincare arena. She's launching a brand called Point of View Beauty, set to debut on March 26.

Now, I know what you're thinking: "Another beauty brand?" But here's the thing—this feels so on brand for Mikayla. She has preached about the importance of skin prep for as long as I can remember. Every time she does a tutorial, she talks about making sure your skin is hydrated and prepped before makeup. So honestly, this move makes total sense for her.

Her debut collection is all about prepping the skin for makeup, and the lineup includes:

• Drench It – A hydrating priming milk with 60% fermented rice water and peptides.

• Drip It – A serum for hydration and glow.

• Whip It – A barrier-boosting moisturizer.

• Glaze It – A gripping primer to lock makeup in place.

• Amp It – A lip treatment to prep lips for color.

All products are formulated and manufactured in Korea, which, let's be real, is THE place for cutting-edge skincare.

For those of us over 40, skin prep is everything. Hydrated, well-prepped skin helps makeup sit beautifully, instead of settling into fine lines and making us look tired. And if Mikayla’s been this passionate about skin prep for years, I’m curious to see if these products live up to her own high standards.

So first off, congrats to Mikayla! Launching a brand is no small feat, and I love seeing creators build something they truly believe in.

Now, I wanna hear from YOU! What do you think of this launch? Are you excited about it? Skeptical? Already adding it to your cart? Let me know in the comments.

Giveaway Time!

I'm also hosting a little giveaway! To enter, just leave a comment with your TikTok username and tell me what type of products you'd most love to receive if you win (also feel free to share any skin care concerns, skin type, etc) . Open to US residents only. Winner will be announced on March 17th!

Can’t wait to chat with you all! 💕

4o